Charting Our Course: Why Use a Program Development Model?

This week I led the 8th season of CCE Program Development Leadership Cohort kickoffs.  We had 17 incredible staff members participate from all corners of NYS and we had campus partners involved as well – which was fabulous!

I will be asking cohort members to reflect on their learnings and share here, as I think this is a great way to learn from each other.  Below is our first submission from Jennifer Coe,  CCE Franklin 4-H Camp Overlook Team Leader (thank you Jennifer!!).

As we embark on new initiatives and strive to expand our impact across New York, the initial planning phase is absolutely critical. It’s where our vision takes shape, our goals are defined, and the very foundation of our program is laid. To ensure these foundations are strong and our efforts are efficient and effective, embracing a program development model isn’t just a suggestion – it’s a necessity.

Think of a program development model as your path through the woods, all the tools you might use to guide your way, and the trail markers you see along the way. If you lose your way, you have those tools to back you up and encourage you back on path. Once you know the trail, it is much easier to follow the next time.  (PS- I’m a camp director!) It provides a step-by-step framework, guiding you through the essential stages of creating and implementing a new program. Without this roadmap, we risk getting lost in the details, overlooking crucial steps, and ultimately, hindering our ability to deliver impactful outcomes for the communities we serve.

So, why is this structured approach so vital? Let’s explore some key benefits:

Clarity and Focus: A well-defined model helps us to clearly articulate the program’s purpose, target audience, and desired outcomes right from the start. This shared understanding ensures everyone on the team is on the same page, minimizing confusion and maximizing focused effort.

Systematic Planning: Program development models break down the complex process of creation into manageable steps. From needs assessment and resource identification to implementation and evaluation, each stage is thoughtfully considered and addressed. This systematic approach reduces the likelihood of overlooking critical elements and helps us anticipate potential challenges.

Efficient Resource Allocation: By outlining the necessary steps and anticipated resources early on, a program development model enables us to allocate our time, budget, and personnel more effectively. This proactive approach helps prevent resource strain and ensures we’re utilizing our assets wisely. Consider resources close to your organization as well in adjacent programs seeking out new ideas and avoiding duplication of services.

Enhanced Collaboration: A structured model fosters better communication and collaboration among team members and stakeholders. With clear roles and responsibilities defined within the framework, everyone understands their contribution and how their work fits into the larger picture.

Improved Evaluation and Sustainability: Many program development models incorporate evaluation as an ongoing process, not just an afterthought. This allows us to monitor progress, identify areas for improvement, and ultimately build more sustainable and impactful programs. By embedding evaluation from the outset, we can gather valuable data to demonstrate our effectiveness to funders and the community.

Adaptability and Innovation: While providing structure, a good program development model also allows for flexibility and adaptation. As we learn and grow, the model can help us refine our approach and incorporate innovative strategies to better meet the evolving needs of our communities.

In essence, utilizing a program development model empowers us to move beyond a hurried planning and embrace a more strategic and intentional approach. It’s about working smarter, not just harder, to create programs that are robust, impactful, and truly make a difference.

As you embark on your next program development journey, I encourage you to explore the various models available – whether it’s the ADDIE model, Logic Model, Dick & Carey, or others – and find the one that best suits your program’s needs and context. Let’s leverage these frameworks to ensure our collective efforts to continue to thrive and create meaningful change.

Let’s build strong programs together!

For more information about the practice of program development and models to help you make sense of it all, visit: https://staff.cce.cornell.edu/courses/ccepdc-101/program-development-concepts-and-models 

Jennifer Coe is the 4-H Camp Overlook Team Leader from CCE Franklin County.

Can I Get Your Attention Please…

Recently, Jim Morris-Knower, Cornell’s Mann Library liaison to Cornell Cooperative Extension, presented to the lab that I belong to – the Cornell Department of Natural Resources Civic Ecology Lab.  Our lab team had been wondering out loud how to increase impact by paying attention to search engine optimization (SEO).  I have always learned great things from Jim, and I reached out to him for insights on this one.  He did not disappoint.

Jim presented “5 tips to increase your scholarly impact”.  I walked away from the presentation not only feeling like these were good ideas for academic work but also recognizing that most of the tips aligned with the suggestions that I share during “Writing Impact Statements” webinars and training.  It turns out that digital content that is findable and searchable is about keeping messaging simple and understandable and using relevant keywords, which helps make the work more user-friendly for all.  Below are the five tips that Jim shared.

Use a search-friendly article title.  What does that mean?  In terms of friendliness to search engines, use your keyword in the first 65 characters.  Search engines tend to focus on the beginning of a title.  Some other things to be mindful of: avoid jargon, use meaningful titles, put important terms up front, keep your writing succinct, and avoid hyphens.

Doesn’t that feel relevant to Extension writing?  It is challenging to use plain language sometimes, particularly as we translate research-based knowledge, but knowing that it might increase the likelihood that someone will find what I’ve written… I am more likely to apply this tip.

Optimize the abstract  In academic publications, the search is only in the abstract and title.  Even if you are not writing manuscripts for publication, you can think of the introduction of your digital work as critical.  The first 2 sentences are the most important.  Put loaded keywords in those places.  Repeat the keywords 3 – 6 times in the abstract or introduction.

Need some help with this kind of writing?  Tools like Grammarly and Chat GPT can help you revise your draft.  A good prompt will get you the best results.   And, of course, always be sure to review and revise to be certain that the response still makes sense and is indeed a better response.

Repeat, repeat, repeat, but not too much.  How much is too much?  Ask colleagues to review…feedback is a gift.

Consistent author names – how to maximize your discoverability.  In his presentation, Jim cautioned about using different names or photos that are connected to your work.  For example, always use your full name and presence.  The photo that you use should also be consistent. You are marketing your work. Linked In and Orchid (an academic profile that lists named publications) are high priorities for consistency.

So, for example, while I use “Cel” Carmichael to sign my e-mails, when I publish anything that I’m working on, I should consistently use my full name, written in the same way.  We want to make it easier for outsiders to find us.

Create links to your published article.  Links to social sites, Association sites, university sites, etc.  We are all creating content – these tips are intended to help get attention from readers.  Many of you have attended my reporting webinars where we talk about “indirects”, “directs”, and “impacts”.  Getting the attention of the public for Extension work is important. In reporting terms, this counts as “indirect” data, which is related to how many people actually follow our guidance and recommendations and, in the end, are impacted by our work.  So, while it is hard to document how many we reach indirectly via social media or links to published articles, it is important to consider how we are getting the attention of our audiences so that they know about the work that we are doing.

 

I hope that this is helpful.  Keep doing great things and share your work. Go get ’em!  🙂